Introducing TriggerHub

The smart new way to create & deliver supporter-centric fundraising.

"Supporter-Centricity"

We've all heard this phrase. But making it happen – piecing together and delivering a cohesive, personalised and multi-channel supporter experience – well, that's easier said than done.

Unless you use TriggerHub, of course.

What is it? Technically speaking, it’s an automated decision-making engine that uses rules to interpret and process supporter data. In plain English, it’s a smart, labour-saving new way for fundraisers to put supporters right at the heart of their individual giving strategies.

Giving supporters the kind of relationship they want with charities – and giving charities a real opportunity to improve their retention rates.

5 ways TriggerHub can help you retain your supporters and deepen your relationships.

It’s not rocket science to say that supporters like charities who offer them the kind of relationship they want, through the channels they prefer. But until now, any charity wanting to turn the theory into practice has faced an uphill struggle.

That’s why TriggerHub offers a real step change for fundraisers serious about giving their supporters a more engaging experience. Take a look below to see five ways TriggerHub turns the promise of supporter-led journeys into reality.

1.

It delivers messages to supporters at a time that’s right for them, taking into account internal, external and supporter triggers.

2.

Then, using supporter preferences, it works out what content should go into every message you send – making them incredibly relevant.

3.

And it creates those personalised communications in a fraction of a second, without anyone needing to lift a finger.

4.

What’s more, it delivers them through the right channel for each supporter, whether that’s email, SMS, online or direct mail.

5.

And by monitoring supporters’ interactions with your communications (like click throughs or opens), it continually optimises how you talk to them.

So that’s the theory. How does it work in practice?

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Katie’s Story

Katie’s just signed up as regular giver to your charity. TriggerHub ensures that she receives a rich experience straight away, in the form of a five minute thank you video from your CEO, which she watches on her phone...

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Katie watching the thank you video.
Katie watching the thank you video.

Katie’s Story

Katie’s just signed up as regular giver to your charity. TriggerHub ensures that she receives a rich experience straight away, in the form of a five minute thank you video from your CEO, which she watches on her phone...

…swiftly followed up by a thank you call and her advance notice letter. Both of which refer back to the specific appeal that interested her in the first place.

She feels appreciated, valued and enjoys not being sold to.

Meanwhile, TriggerHub is already piecing together and printing her personalised welcome pack.

Next
Katie being thanked on the phone.
Katie being thanked on the phone.

…swiftly followed up by a thank you call and her advance notice letter. Both of which refer back to the specific appeal that interested her in the first place.

She feels appreciated, valued and enjoys not being sold to.

Meanwhile, TriggerHub is already piecing together and printing her personalised welcome pack.

Within a few days, your charity’s personalised welcome pack lands on Katie’s doormat (good boy, Patch!). It welcomes her to the charity and tells her more about your work.

She feels like she’s supporting something really worthwhile. You didn’t have to lift a finger.

Next
Welcome pack delivered to Katie's door.
Welcome pack delivered to Katie's door.

Within a few days, your charity’s personalised welcome pack lands on Katie’s doormat (good boy, Patch!). It welcomes her to the charity and tells her more about your work.

She feels like she’s supporting something really worthwhile. You didn’t have to lift a finger.

After Katie’s next gift, TriggerHub creates and sends her a thank you email.

It shows her how her money is helping, in the areas she’s most interested in. She reads it during her lunch hour. Nom nom nom.

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Katie reading her thank you email.
Katie reading her thank you email.

After Katie’s next gift, TriggerHub creates and sends her a thank you email.

It shows her how her money is helping, in the areas she’s most interested in. She reads it during her lunch hour. Nom nom nom.

After her next gift, Katie is on holiday – but receives another email update on the work she’s helped make possible, courtesy of TriggerHub.

And then receives another mojito, courtesy of the rather good looking guy at the corner table.

All of which means - thanks to TriggerHub, Katie stays informed and appreciated. She stays opted-in to your comms, and even tells her friends what a good experience it's been.

Next
Katie reading her update email.
Katie reading her update email.

After her next gift, Katie is on holiday – but receives another email update on the work she’s helped make possible, courtesy of TriggerHub.

And then receives another mojito, courtesy of the rather good looking guy at the corner table.

All of which means - thanks to TriggerHub, Katie stays informed and appreciated. She stays opted-in to your comms, and even tells her friends what a good experience it's been.

Find Out More

If you’d like to find out more about how TriggerHub could help you create and deliver more supporter-driven journeys, email us at triggerhub@brightsource.co.uk, call us on 01315 230 184 or fill in the boxes below. We look forward to hearing from you.